360 Vision chose In-CarPC’s computers to display in-vehicle advertising in taxis across Jersey. Each vehicle includes a PC and two headrest screens, which automatically turn on with the vehicle ignition and display advertising content to passengers. All of the PCs include 3G internet connectivity, which allows the advertising content in individual vehicles or the entire fleet to be updated remotely at any time, with no need to manually visit each vehicle.
The system has been installed in around 30 vehicles across Jersey, with further deployments expected when the program expands to other locations.
In-CarPC built the computers to order, and also supplied replacement leather headrests with built-in screens. Custom screens without any buttons were used, so that passengers are unable to interfere with the system, and the headrests were supplied in a variety of colours to match different vehicles’ interiors.
Jamie Harkness, Director of 360 Vision, said: “We are delighted with In-CarPC’s computers, and have received very positive feedback from the vehicle owners about the equipment. We are looking forward to working with In-CarPC in the future as we increase the number of vehicles in the advertising fleet.”